3 comments to “The worst advert for an Australian rescue dogs & adoption. Ever.”

  1. Alan | March 14, 2013 | Permalink

    Where are the top two photo’s from? (second one is a Chinese fur trade).

    They are not Australian. If you want horrific Australian pictures of Animal abuse they are easily got from many of the puppy farms here.

    Unfortunately having a dog in Australia seems to be like having a car or telephone. Its something most people seem to think they ‘need’.

  2. savingpets | March 14, 2013 | Permalink

    @Alan – I think you’ve missed the point of this post – that is, using descriptions of cruelty from overseas, to promote animal adoption in Australia is bizarre. And unhelpful.

    And ‘most’ people don’t have a dog. There are about 3.4 million dogs in Australia, a country of 22 million people.

    That’s about one household who has a dog, for every two households who choose not to.

    If we want to increase adoptions, we need to be encouraging people who are wanting to bring a pet into their lives, to get their pets from rescue. Not drawing illogical links to (puppy farming?) dog eating because we get personal kicks off torture porn.

  3. Katrina | March 15, 2013 | Permalink

    Shel, I really want to agree with you, and the research seems to suggest that in the long run positive campaigns are more effective than the shock/horror ones.

    But on the other hand, I know that on our Facebook page, none of our happy stories and cheerful promotions of available animals have ever got as much attention as the occasional sad story (and we very rarely post sad stories).

    So in terms of getting attention misery really attracts the crowds, whether that attention then equates to increased adoptions might be a question. But any time a dog or cat has a dramatic, tragic, high profile back story you’ll see people lining up to adopt them, where you might struggle to get attention for a nice, healthy, normal animal.

    People seem to love being outraged.

    So I agree with you really, but I think there is something else going on as well which some of these campaigns are tapping into. Of course, the big shelters prefer these sorts of stories because they’re generally more interested in donations than adoptions, which is another issue altogether.

    PS The new format looks great.